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韩调查:“反感韩流”情绪指数中印泰排名前三

2019-08-26 15:53 来源:中国贸易新闻

  韩调查:“反感韩流”情绪指数中印泰排名前三

  两者相距约20米,封土南侧原有明清建筑伯当庙一座,现已被毁,地表散落砖瓦残块,有古杨树一株,四周槐林密集。Chinahasmadesignificantprogressintechnologicalresearchanddevelopmentinrecentyears.[PhotoprovidedtoChinaDaily]Chinahasrecentlypublisheditsfirstartificialintelligence(AI)textbookforhighschoolstudents,followingaplanbycentralUniversityandAIstartupSenseTimeGroup,thenine-chaptertextbook,namedFundamentalsofArtificialIntelligence,waswrittenbyeminentscholarsfromwell-knownschoolsnationwide,uchasfacialrecognition,autodrivingandpublicsecurity."ThetextbookfocusesnotonlyonbasicsofAI,alsoonpracticaluseofAIindailylife,"saidChenYukun,aprofessoratEastChinaNormalUniversity,,about40highschoolsacrossthecountryhavejoinedthefirstbatchofAIhigheducationpilotprogram,byintroducingthetextbookincurriculum."ftheivorytowerandmakesitpartofhighschoollearning,"saidLinDahua,,thegovernmentshadestimatedthatdemandforAIprofessionalsmaysurgeto5millioninthecomingyears."ManyindustriesinthefuturewillbenefitfromAItechnology,sotheaimoftherelatedcoursesshouldbetoletstudentslearnthebasicideaandmethodsofAI,"ightsinMarch,ChinahasforthefirsttimesurpassedtheUnitedStatesinequityfundingtoAIstartups.

ChengYonghua,ChineseAmbassadortoJapan,speaksduringanewsconferenceatJapanNationalPressClubinTokyo,July23,2015.[Photo/VCG]ThetripwillbefirstonebyaChinesepremierineightyearsTOKYO-ChinesePremierLiKeqiangsupcomingtriptoJapanisofgreatsignificancetobilateralrelationsaswellasregionalcooperationandprosperity,meetingofChina,JapanandtheRepublicofKorea,,theambassadorsaid,isexpectedtofurtherconsolidatethewarming-upyearsofthisdecade,whichseriouslydamagedthepoliticalmutualtrustandpracticalinterestsofthetwocountries,,thetwosidesreachedafour-pointagreementthatreaffirmedtheprinciplesforthemtoproperlyhandlehistorical,territorialandotherissues,andbilateraltiesbegantoimprove,,Chengsaid,hasfurtherincreasedsinceChinesePresidentXiJinpingmetinMay2017inBeijingwithToshihiroNikai,secretary-generaloftheLiberalDemocraticParty,wholedtheJap-JapanTreatyofPeaceandFriendship,ChengsaidthetwoneighandJapanshouldsticktopeace,friendshipandcooperation,whichisnotonlythesolecorrectchoiceforthetwosides,butalsothecommonaspirationoftheinternationalcommunity,especiallytheAsiancountries,,bilateralexchangesan,bilateraltradereturnedtoabovethe$300billionlevelandpersonnelexchangesincreasedtoarecordhighof10million,,ChinaandJapanaresharingmoreandmorecommoninterests,saidCheng,addingthatastwoimportantplayersinAsiaandbeyond,thetwocountriesalsoshoulderthecommonresponsibili,hesuggested,shouldseizetheopportunitytostrengthenexchangesandcooperationinvariousfields,continuouslyexpandtheircommoninterests,,LisofficialvisittoJapanandattendanceatthetrilateralleadersmeetingareworthlookingforwardto,theambassadorsaid."Ibelievethatwiththejointeffortsofthetwosides,thisvisitwillhelpbringChina-Japanrelationsbacktotherighttracksothattheycanrealizesoundandstabledevelopment,"将这些碎片连接起来,可这样解释:在黎城县的北面有条名颍的小河,许由曾于此洗耳,许由死,葬于离此不远的彭庄晒布崖下,如许由墓是可考的,那么洗耳河也是毫无疑义的了。

  AllanGabor,managingdirectorofperformancematerialsofMerckChina.[Photo/VCG]EditorsNote:Thisyearmarksthe40thanniversaryofChinaaniesfortheirviewsonthecountry:IthastakenChinajust40yearstobecometheworld,,:Chinawouldno,ChinasentryintotheInternationalCouncilforHarmonizationwillgreatlyimprovei:formandopening-upprGree,theyhavenotjustgrowninsize,,Ivealsoseensignificantimprovementsinpeopleshealth,,,thecountryhassetupmedicinepilotzonesinBoao,Hainanprovince,,whatprogressinotherfieldshaveyouwitnessedinChinain,theyarereallylookingtoexpressthemselvesnset:ChinasFive-YearPlanmechanismhasprovedsuccessful,,,thefasttakeoffine-commercecouldfacilitatetradeinremoteareasandthereasthebiggestchallenge,themortalityratefromchronicdiseasesisstillhigh,suressuchasopeningoursecond-largestdrugplantinNantong,Jiangsuprovince,whichproducespharmaceuticalsonthecountry,agetoprovidemoreinnovativeandhigh-qualitymedicineandhealthcareproductsthatimprovepeople,wehavedrugshelpingdiabetes,,wesupportthedevelopmentoforganiclight-emittingdiodetechnologytohelpflatpaneldi,wehelpourcustomersinC,wedontjustbenefitfromChina,,wehaveteamedupwithomesticcompaniesaremovingupinmanygoodways,,sspartners,asisexemplifiedinasroleintheworldtodayTraditionally,-politically,:WenowleveragetalentedpeopleinChinatocontributetoourglobalstrategies,,PresidentXiJinpingintroducedahostofpowerfulmeasurestofurtheropentheworldandresponsibilitiesflowdownthroughdiffe,mpressedbyhowthenationmajorincidentslikethebattleagainstsev,vibrant,innovativeandinclusive.OlegBerezhnykh,areporterwithRussiaandChinamagazine,poseswithacopyofChinaDailyatthemediacenterinQingdaoforthe18thShanghaiCooperationSummitJune9,2018.[PhotobyLuoJingxiangzi/]ForOlegBerezhnykh,areporteratRussiaandChinamagazine,thisisthesecondtimehescoveredtheSCOsummitheldinChina."NowthenumberofthemembersoftheSCOhasincreased,formeitsveryinterestinechduringtheopeningceremony,",Bersalsointerestingtolearnaboutthesummitsdecisionsoneconomicintegration,headded.

  TheplanetMars.[Photo/Agencies]WASHINGTON-ThebestevidencethatlifeonceexistedonMarshasbeenrevealedin3-billion-yearoldorganicmatterinrocksandcyclicalemissionsofmethanefromtheplanetssurface,NASAscientistsdisclosedonThursdayinapressconferenceexplainingrecentdiscoveriesbytheCuriosityrover."Wha,"NASAbiochemistJenniferEigenbrodesaid."ttellusthatlifewasthere."OrganicmoleculesserveasthebuildingblocksoflifewhilemostofthemethaneinEarthsatmosphericcomesfromanimalandplantlife,scientistsexplained."Thechancesofbeingabletofindsignsofancientlifewithfuturemissions,iflifeeverwaspresent,justwentup,"saidCuriosity,however,notedthattheevidenceofancientlifeisfarfromconclusivebecausemethane—releasedfromtheplanetssurface—andorganicmolecu,amobilechemistrylababoutthesizeofacar,hasbeenThreecrestedibisesflyonSadoIsland,Japan,onDec27,2016.[Photo/IC]TOKYO-Crestedibises,theiconicbirdsthatwereonthevergeofextinctioninJapaninthe1980s,arenowprosperingandprovidingaboosttothelocaleconomyontheislandofSado,thankstoChina,theisland,white-plumedcrestedibisescanbeseenhuntingforfoodinthepaddyfields."Wecanseethesebirdsforaginginthemorningandeveningallseasonsnow,astherearecrestedibisesnestsnearourricefields,",coveringanareaof855squarekilometersandwithapopulationof55,000people,isisseenasanadvantageousresourceontheislandgivenitsrecognitionbytheUnitedNationsFoodan,,thenumberofcrestedibisesinJapanplunged",foodconsumedbycrestedibises,suchasfrogsandsmallfish,disappearedfromthepaddies,andcrestedibisesalsowenttoextinct,"saidTakayukiNishimaki,,theJapanesegovernmentcapturedthelastfivewi,thelastJapanese-borncrestedibisdiedatthecenterattheageof36,screstedibisesontheislandarealldescendantsofthosefromnorthwestChina,whiletheworldwasholdingitsbreathfortheendangeredspecies,sevenwildcrestedibiseswerediscoveredinthemountainsofShaanxi."Thegloomintheconservationcenter(inSado)wasdispelledbythegoodnews....Thesebirdsweretosavethespeciesfromextinction,"HiroyukiIshi,anenvironmentaljournalistandscientist,,Chinasuccessfullylaunchedit,twocrestedibiseswenttoSadoasagiftfromChina,,,thecityofSadoplanstoincreasethenumberofforeigntouristsfrom1,510in2011to5,000by2019,accordingtoHiroakiIwasaki,alocalgovernmentofficial,,crestedibiseshavebecomeabrandoftheirownforlocalproducts,especiallyagriculturalproducts."Weproduce20,000tonsofriceeveryyear,enoughtosatisfytheneedsof500,000peopleayear,whichistentimesofthepopulationofSado,"saidManabuWatabe,,localfarmersstressedthattheirriceis"producedinharmonywithcrestedibises".Toproducesuchrice,farmersmustmakethericepaddiesaneffectiveecologicalsystem,wheresmallcreaturescoexistinharmonyandcrestedibiseshaveplentyoffood,Nishimakiexplained."Crestedibisesincreasedemandsonprotectingtheenvironment,andthebirdssuccessfullybreedinghereshowsthatthericehereissafe,"

TheskylineofShenzhen,SouthChinasGuangdongprovinceisseenonJuly22,2017.[Photo/VCG]China,asrevealedbythelatestinvestigationoftheChineseAcademyofSocialSciencesorCASS,teofthesecondquarterofthisyearwillremainthesameasthefirstquarterof2018,accordingtotheinvestigationpublishedontheChinaEconomist,,,,,ecommoditypricelevelswillincreasecomparedwiththesris135,9percentagepointslowerthanlastquarter,,about70percentoftheeconomistsbelievethepressureofovercapacitywillberelievedbutitwillstillexistforalongtimeinthenextdecade,sovercapacityisthelackofinnovativeabilitiesamongmanufacturers,ndadvancedtechnologymeansproductioncompaniescannotmanufactureproductsthatmeetdiversifiedneeds,whichleadthegovernmentcityreductionoughttoincludesettingstandardsforcapacitywithdrawal,guidingcompaniesinupgradesandperfectingthelegalsystemforenterprisebankruptcy.

  AglasscircularbridgeinFuxiShantouristattractionwillopenonJune16aftereightmonthsconstructioninXinmicity,CentralChinasHenanprovince,June12,2018.[Photo/VCG]WorldslongestglasscircularbridgeinFuxiShantouristattractionwillopentothepublicaftereightmonthsconstructioninXinmicity,CentralChinasHenanprovince,onJune16,"skywalk".Itis360metershigh,andextends30metersoutofthecliffthatisnearlyninemeterslongerthantheglassbridgeintheColoradoGrandCanyonintheUnitedStates,whichisclaimedtobethe"EighthWonderoftheWorld".

  目前,中国网已全面实现包括时政、社会、娱乐、体育、生活等各类资讯的一天多次直播。ChinesePresidentXiJinpingmeetswithGermanChancellorAngelaMerkel,inBeijing,capitalofChina,May24,2018.[Photo/Xinhua]Lastweek,GermanChancellorAngelaMerkelconcludedher11thvisittoChinasince2005,,thel,fromJanuarytoMay,EuropeanleaderssuchasFrenchPresidentEmmanuelMacron,BritishPrimeMinisterTheresaMay,DutchPrimeMinisterMarkRutteandAustrianPresidentAlexanderVanderBellenvisitedChina,,mainlybecauseoftheunstablepoliciesoftheUS,thedialoguebetweenEuropeanUnionmemberstatesandChina,statements,mediareportsandcommuniquésshowtheirmeetingshavebeen,byandlarge,,alltheEuropeanleadershavesupportedtheChina-proposedBeltandRoadInitiativeandagreedtoworkwithChinatopromoteglobalization,,MerkelsaidshesupportsChinascooperationeffortsinEurope,sodotheleadersofthe16CentralandEasternEuropeancountries,ina,whichces,especiallyoncooperationonforeignpolicies,nges,,someEUofficialsareinfluencedbyideologyand/orlobbyinggroups,,heurgedthatChinaandGer,theideologicaldifferencesarepreventingsomeEUcountriesfromcapitalizingontheopportunitiescreatedbyChinaDonaldTusk,theyneedtomakemoreeffortstoliftBeijing-Brusselsrelationstoanewlevel,especiallybecausetheyarelosingconfidenceinWashington,,whowastheprimeministerofLuxemburgfrom1995to2013andministeroffinancesfrom1989to2009beforeheadingtheEC,srelationsforeigninvestmentinthefinancial,serviceandhigh-endmanu,therefore,theEUleadersshouldmakeeffortstoestab,BeijingandBrusselscanatleastexchan,TuskandJuncker,whentheyvisitChinalaterthisyeartoholdtheirannualmeetingswithChineseleaders,mustshowtheyareeagertodothesame,sothatBeijingandBrusselscanfulfilltheirdueglobalresponsibilitiesofpromotingfreetradeanddee

  通过结合先进的移动流媒体技术和GPRS技术,中国网用户可以在支持该技术的手机上实现方便快捷的电视直播、音频、视频点播、视频新闻、节目的定制功能,新上线的部分频道采用点播平台,实现了手机VOD功能,让手机电视用户更加自主的选择自己喜爱的节目。

  PresidentXiJinpingdeliversakeynotespeechatthetheShanghaiCooperationOrganizationSummitinQingdao,EastChinasShandongprovince,onJune10,2018.[PhotobyFengYongbin/ChinaDaily]TofurthercarryforwardtheShanghaiSpiritPresidentXicalledforfurthercarryingforwardtheShanghaiSpirittosurmountdifficulties,defuserisksandmeetchallenges."WeshouldrejecttheColdWarmentalityandconfrontationbetweenblocksandopposethepracticesofseekingabsolutesecurityofoneselfattheexpenseofthesecurityofothercountries,soastoachievesecurityofall,"hegemonyandpowerpoliticsstillpersistintheworld,thegr,,tradeprotectionismandbacklashagainstglobalizationaretakingnewforms,hesaidthepursuitofcooperationformutualbenefitrepresentsasurgingtrendinthisglobalvillagewherecountriesawillsetupa30-billion-yuan($)equivalentspeciallendingfacilitywithintheframeworkoftheInter-BankConsortiumoftheShanghaiCooperationOrganization.AcombinationphotoshowstheTimeWarnersharespriceattheNewYorkStockExchangeandATTlogoonNov15,2017andonOct23,2016,TTs$85billionpurchaseofTimeWarner,rejectingobjectionsbytheJusticeDepartmentan,sargumentthattheacquisitionofTimeWarnerbyATT,theworldslargesttelecommunicationscompany,wouldleadtofewercho,,DonaldTrumpsaidhewouldopposethedeal"becauseitstoomuchconcentrationofpowerinthehandsoftoofew".Aspresident,TrumphasrepeatedlycriticizedCNN,whichisownedbyTimeWarnersunitTurnerBroadcasting,oftencallingit"fakenews".InadditiontoCNN,TimeWarnerownsTVnetworksHBO,,whichcouldgiveitnewkindsofsubscriptionsfromits119millionmobile,ionandmoviemakers,includingComcastCorp,whoarguedtheJusticeDepartmentcase,saidthedepartmentwouldre,includingdebt,wouldbethefourth-largestdealattemptedintheglobaltelecom,mediaandentertainmentspace,,

  三十余年齐努力,盛世中华在眼前。

  In1979,XiJinpingvisitedHainanwithhisfather,XiZhongxun,,,,d...offers,Hainan,($),Hainanprovincehasthegreatestdensityoffive-starhotelsinChina,,Hainanhad56internationalflightroutes,sfirstisland-circlinghigh-speedrailway,andaperfectnetworkofroadsandexpressways,,blueseaandblueskiesarethebiggestcapitalinbuildinganinternationalresortisland,rs,,deliveringspeechesin2010,2013,,,Hainanwillfurtherreformandopening-upasaspecialeconomiczoneandinternationaltourismsite.

  Thisvasegatheringdustinaloftturnedouttobeahugely-importantChinesevasewhichhassoldafteratenseauctionroombattle.[Photo/VCG]UnsuspectingownersbroughtthetreasureinashoeboxforvaluationAlong-forgottenandrareChineseim($19million)atSothebyhevase-decoratedwithdeerandcranes-at500,ssaidthevaseisofexceptionalrarityandtheonlyknownexampleofitskind,bearingamarkfromthereignoftheQianlongEmperor(1736-95).The18thcenturyporcelainvasewasfoundbychanceamongdozensofotherpiecesofChinoiseriesinanatticbyitsunsuspectingowners,,SothebysAsianartsexpert,openedtheboxtoexaminethevase,hewasimmediatelystruckbyitsquality."Thisisamajorworkofart,itisasifwehadjustdiscoveredaCaravaggio,"uncleandappearsa,"tookthetrain,thenthemetroandwalkedonfootthroughthedoorsofSothebysandintomyofficewiththevaseinashoeboxprotectedbynewspaper".Headded:"Whensheputtheboxonmydeskandweopeneditwewereallstunnedbythebeautyofthepiece."However,theexactprovenanceoftheitembefore1947cannotbetraced.PresidentXiJinpinghassaidChinamusthavestrongscientificandtechnologicalssDailycommentedonThursday:Speakingattheopeningofthe19thMeetingofAcademiciansoftheChineseAcademyofSciencesand14thMeetingofAcademiciansoftheChineseAcademyofEngineeringinBeijingonMonday,XiissuedacallfortechnologicalinnovationtostrengthenChinasinternationalcompetitiveness,enhaationscanChinaseizetheinitiasthecore,thecountrymuststrivetobeapioneerinscienceandtechnology,acceleratetheindustrializationofitsresearchachievementsand,Chinahasneverceaseditspursuitofinnovation,,,sprogress,sscienceandte,sayingtheyshouldgraspthemainscientifictrendsandseizetheopportunitiestobuildChinaintoaworldleaderinscienceandtechnology.

  

  韩调查:“反感韩流”情绪指数中印泰排名前三

 
责编:
瞭望东方周刊单素敏2019-08-26

  距离2019-08-26阿里巴巴集团(以下简称阿里巴巴)和上海百联集团(以下简称百联)宣布合作已过去了半个月。

  所有人都在好奇,全球最大的在线零售平台和中国最大的多元化实体商业集团牵手,要共同打造的新零售,究竟是什么样子。

  “今天我们给‘新零售’任何定性的描述都是不完整的,最终要靠实践不断去探索。”阿里巴巴集团CEO张勇表示。

  事实上,关于新零售的实践,阿里巴巴在过去几年中一直在紧锣密鼓地进行,并已开辟出了“试验田”。

  包括这场最新的线上线下零售巨头的“联姻”在内,新零售给整个行业带来的震荡才刚刚开始。


  线上拥抱线下

  阿里巴巴与另一零售业巨头银泰商业集团(以下简称银泰)的合作更早之前就已开始。

  早在2014年3月,阿里巴巴就对银泰进行了战略投资,二者在会员体系、支付体系和商品体系方面进行打通和对接;次年6月,张勇出任银泰董事局主席,双方形成了促进线上线下融合、实体经济和数字经济融合的“陆空一体化”力量;2019-08-26,阿里巴巴又公布了私有化银泰的交易建议,这被认为将进一步促进银泰实现战略转型、释放潜在价值。

  除银泰的百货业态外,阿里巴巴还分别于2015年8月、2016年3月、2016年11月战略投资苏宁、盒马鲜生,并购入总部位于浙江的上市公司三江购物等,开启其在数码家电、生鲜、超市等领域中的新零售布局和探索。

  2019-08-26,阿里巴巴董事局主席马云在杭州云栖大会上,首次对线上线下全渠道融合、大数据构建高度个性化购物场景等新的零售特征进行了总结提炼,“新零售”的概念由此产生。

  当年“双十一”,数千商家的100万家实体店铺打通了全渠道、近10万家门店变身数字化的“智慧门店”、3万多家线下商店开启了“‘寻找狂欢猫’赢红包大奖”的互动游戏、40多个诞生于线上的“淘品牌”落地银泰、VR购物频道Buy+上线尝鲜……集合了互联网、物联网、人工智能、大数据、虚拟现实、视频直播等的领先技术和创新玩法,让新零售的理念有了具象的落地。

  “阿里与百联接下来将要全方位展开合作的六大方面——全业态融合创新、新零售技术研发、高效供应链整合、会员系统互通、支付金融互联、物流体系协同,几乎都能找到可复制的经验。”中国电子商务研究中心主任曹磊对《瞭望东方周刊》分析说。

  不过,在中国商业地产联盟秘书长王永平看来,目前实体零售企业业绩逐年下滑、电商销售额也面临增长瓶颈,践行新零售已成为无可争议的共识。但不可否认的是,尽管以阿里巴巴、银泰、苏宁为代表的线上线下融合趋势在不断加强,但至今业内对于转型新零售仍然处于“有共识无模式”的尴尬之中。

  “阿里、百联这次尚不涉及股权的合作,能否打破这样的局面,还需要很长时间的观察。”王永平告诉《瞭望东方周刊》。


  全渠道无差别购物

  “如果一定要选出一个新零售的代表性载体,我认为阿里巴巴与银泰孵化的创新零售业态,‘生活选集’(HOUSE SELECTION)可以算是一个‘窗口’。”银泰商业集团CEO陈晓东告诉《瞭望东方周刊》。

  据他介绍,这家主打生活美学概念的买手制集合店2019-08-26才正式开业,在位于杭州武林银泰总店C座6楼的1200平方米占地空间内,划分出了顾客体验区、场景展示区和商品精选区三大区域。

  与常规专柜不同的是,这里看不到任何价签,但每个商品都有一个专属的二维码。消费者可以通过手机淘宝APP进行扫码,获取该商品的价格、产地、顾客评价等详情。可以选择在线购买、现场提货,也可以填写收货地址坐等送货上门。

  “与线上购物缺乏体验相比,消费者在这里看到的、触摸到的不仅仅是商品本身,还包括商品搭配组合的效果,这是所谓‘所见即所得’。实体店内SKU有限,但手机淘宝上的商品货架是可以无限扩大的。所以消费者能够享受到的线下逛街、线上购物,是全渠道打通带来的最直接的体验升级。”陈晓东说。

  对商家来说,原来分两个团队运营的销售、库存管理在“生活选集”被合并成了一个部门,这不仅降低了人力成本,更大大提高了经营效率。

  “负责采买商品的买手同时也是店铺的管理员,他能够利用阿里巴巴打造的一整套线上线下统一的ERP系统和会员系统进行进销存的管理,并且可以及时掌握商品的销量表现,通过大数据预测进行选货、备货,最大限度地贴近消费者需求并降低库存压力。”阿里巴巴商家事业部总经理张阔对《瞭望东方周刊》解释称。

  而在陈晓东看来,“新零售要实现的核心目标之一,是让消费者能够在任何一个渠道、用任何一种支付手段、选择任何一种拿货方式获取符合他需求的商品,商品同款同时同价,服务和权益也无差别。这背后则是对所有线上线下企业原有零售模式、理念、技术能力的重塑和提升。”

  新零售的基础在于线上线下商品、服务、会员系统的打通,而实现“三通”的前提是商品数字化,这对于每季度都有4000多万个SKU的百货业来说,是一项并不轻松的工作。

  “如果用传统人工的办法去做数据的收集和统计是完全不可行的。我们对门店的数字化改造依靠的是一套成熟的技术系统,这里面还包含智慧建筑的概念。不过,这个过程中最难的不是技术,而是要重构各方固有的利益格局。比如一个品牌不同加盟店经销商的利益并不一致,尤其是会员系统的打通会存在很多障碍。”陈晓东坦言。

  令人乐观的是,越来越多的品牌商已经认识到,依靠区域垄断或者信息不对称赚取利润的方式已经难以为继,能否缩短供应链、快速适应消费需求变化,才是决定企业生存的根本。


  老牌重获新生

  事实上,拥抱新零售改变企业命运的案例并不在少数。

  以服装品牌太平鸟为例,其通过特色单品首发、举办音乐节、天猫同步直播等形式,从产品设计和营销手段方面入手进行了一系列的年轻化尝试,在国内传统服装大牌一片唱衰的情况下,在2016年“双十一”当天实现了破6亿元的销售额。

  如今,这家创立超过20年的老牌实体店,更是已经摇身一变,成为了服装领域的时尚新锐。

  “实现这样的转变并非一蹴而就。”太平鸟电商总经理翁江宏对《瞭望东方周刊》透露,“和大多数传统品牌开始触网的做法一样,起初我们做电商也只是为了清仓销库存,但是随着竞争对手越来越多,新的消费趋势越来越明显,我们发现线上渠道不仅是吸引主要消费人群的入口,更是品牌形象展示平台。因此,线上业务经过一系列的战略调整,从最开始销售库存到推出线上特供款再到不断提升线上线下同款的比例,如今正在尝试以消费者为中心的全渠道打通。”

  “这个过程中,电商部门从‘卖货郎’成长为‘组货专家’,大数据的沉淀和使用功不可没。”翁江宏说,除了太平鸟自己的数据积累,阿里天猫、淘宝平台的海量数据向商家开放,他们可以根据这些数据分析结果、消费者画像进行选品和营销,满足个性化、体验式的消费需求,反过来又可以促进销售的增长。

  再比如,珠宝品牌周大福在中国市场的千家左右门店,进销存统一共享库存系统,通过动态扫描等技术及时回传每一家专柜销售情况,根据动销率,可以更有效匹配以及调配商品供给各区域。

  相比之下,在中国市场因循传统层层代理经销模式的丹麦鞋履及皮具品牌ecco(爱步)的境遇就没有这么顺遂。

  尽管ecco每年设计款推陈出新,但由于各级经销商们各自的消费数据分裂,得不到有效数据反馈也无从判断消费趋势变化的总代理,只是保守采购几款畅销品反复卖多年,因此给中国消费者的印象是ecco千年不变样。如今,人们反而乐意去海淘ecco国外款,不在国内实体店消费了。

瞭望东方周刊 总第 734 期
龙岭社区 盐井乡 大岙乡 甲里镇 七星椒
西塘桥镇 安庆市 锡尼河准苏木 白土沟村 河西尖山路